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Abstract: This 3 page report discusses some basic principles of marketing and their application in the framework of a hospital offering pediatric home healthcare. It is essential that the health care organization fully understand every possible aspect of the consumers they want to serve, what services they can offer, and how they will promote such services. Bibliography lists 5 sources.
Catagory: Disease, Treatment, & Epidemiology
Subcatagory: Medicine, Medical Issues, & Pharmacy
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